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Oprah Winfrey, Reese Witherspoon & More Invest in SPANX

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Iconic entrepreneurs Oprah Winfrey and Reese Witherspoon are involved in a new business venture!

They’ve invested in SPANX, the shape wear company founded by Sara Blakely in 1998, which recently sold a majority stake to investment firm Blackstone, at a valuation of $1.2 billion. (Yep, billion!)

Sara shared the news on her Instagram page, describing it as an “incredible ‘pinch-me!’ full-circle moment” and crediting Oprah for boosting the brand in its early days:

“Oprah was a big reason for Spanx’s early success when she named it one of her iconic ‘Favourite Things’ in 2000.”


In a statement, Oprah says she knew right from the start Sara’s shapewear idea was a good one:

“I knew it was brilliant. We’d all been cutting off our panty hose for years! So from the moment I wore my first pair, they became a staple in my wardrobe.”

Reese, who is also a long-time supporter of the brand, says Sara is an “inspiration to female entrepreneurs everywhere” and “a role model for leveraging your success to elevate other women.”

She also posted a message on Twitter describing her excitement:

Other investors include Bumble cofounder and CEO Whitney Wolfe as well as female-founded investment funds G9 Ventures and Able Partners.

Blackstone previously announced SPANX would be creating an all-female board of directors for the business with Sara continuing to maintain a significant equity stake.

She recently celebrated the changes at SPANX by surprising employees with first-class tickets to any destination in the world plus $10,000 cash!

Sara also does a great Masterclass on starting and growing a business which you can check out HERE.

(Feature Image Credit: Tinseltown/Shutterstock; GA Fullner/Shutterstock)

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