Just weeks after Beyoncé and JAY-Z starred in that epic “About Love” ad campaign for Tiffany & Co, they’re teaming up with the jewellery giant again, – this time, to support students attending Historically Black Colleges and Universities.
In an announcement made through their foundations, BeyGOOD and The Shawn Carter Foundation, the famous couple is setting up a special scholarship funding program:
“We are honoured to announce the About Love Scholarship. Together, we pledge USD $2M in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities (HBCUs),” a message on the Shawn Carter Foundation’s social media reads.
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“Scholarships will be awarded to five small private and select state schools,” it continues, naming Lincoln University in Pennsylvania, Norfolk State University in Virginia, Bennett College in North Carolina, the University of AR-Pine Bluff in Arkansas and Central State University in Ohio.
“This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous impact on who we recruit and our students’ success as they move on to graduate to professional schools and into their careers,” President of Central State University, Dr. Jack Thomas, said in a statement.
The About Love Scholarship is the latest in a long line of philanthropic efforts by the Carters who’ve donated millions through their charitable foundations to education, disaster relief, safe water programs, Black-owned small businesses and COVID-19 relief.
Students facing financial hardships who are pursuing degrees in visual arts, media, performance, design, history and communications can apply for the scholarship between September 10 to 26.
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