Jennifer Aniston’s doing it. Kate Winslet’s all over it. And Eva Mendes is getting in on the action too.
They’ve all signed a pledge to stop using fur, feather and exotic skins in their photo shoots. The Hollywood stars are just a few of the many names who’ve signed on to the Creatives4Change initiative to make the fashion and entertainment industries more ethical.
It’s the brainchild of photographer Alexi Lubomirski who’s not only worked with Jen, Kate and Eva but also the Duke and Duchess of Sussex and most recently, Serena Williams in that Harper’s Bazaar cover.
“Our industry is highly influential,” Lubomirski explains in a video for the initiative. “It shapes trends in how people think, dress and behave.” And he’s hoping that if people with influence can make this commitment in their creative projects, the rest of the world will be inspired to be more mindful of their everyday decisions too.
View this post on Instagram
Creatives 4 Change is here! Download the pledge (link in bio!), sign it and tag us! We are honored and thrilled to be launching this initiative, the time for change is now! #creativesforchange Watch the video on YouTube- https://youtu.be/Dm58seg76_o Video by- @stephanalessistudio Animation by- @manuelboim Lettering by- @frinchagram Repost from @alexilubomirski : WATCH FULL VIDEO AT LINK IN MY BIO OR WATCH ON MY STORIES…. Today I am launching #Creatives4Change, a call to action where I am asking ALL CREATIVES in the fashion industry to move towards making this industry the best version of itself that it can be. The first action is to sign a pledge and take a brave step to no longer use #FUR, #FEATHERS or #EXOTICSKINS in our creative output. ——————————————————————————– If you are a photographer, stylist, magazine editor in chief, creative director, blogger, model, or actress, you have INCREDIBLE POWER to inspire, with every creative choice you make… So I humbly ask you to join me in this movement and repost the following post’s pledge or go to my websiteWWW.ALEXILUBOMIRSKI.COM and download the pledge, post about it, tag @creatives4change and #creatives4change. YOUR ACTION WILL INSPIRE UNTOLD NUMBER OF OTHER CREATIVES TO DO THE SAME…. BE A CREATIVE WITH A CONSCIENCE. 🙂 ——————————————————————————– “It is not about being ashamed of the choices we once made, but instead, being proud about what we will become tomorrow.” AL. ——————————————————————————– #NoFur. #NoFeathers. #NoExoticSkins
The pledge reads:
“I love that I get to create and inspire with my work on a daily basis. I also recognise that the pleasure that we all take from this industry and the creativity that runs through it, should NOT come at the expense of ANIMALS, PEOPLE or the ENVIRONMENT. I therefore pledge, that moving forward, I will not knowingly use FUR, EXOTIC FEATHERS or EXOTIC SKINS in any of my creative projects. I also pledge to leave the fashion industry in a better place, than when I entered it, by being part of the solution instead of being part of the problem.”
It’s easy to sit here and think, ‘hell yes! why hasn’t everyone signed this already?’ And no doubt, as the movement gets more attention, more big names will be added to the list. But it’s interesting to hear Lubomirksi talking about one model who felt too powerless to sign, worried she might be seen as a “diva” on set.
He says “this morning I was DM-ing with one of the biggest models around today – a supermodel, top 5 in the world. And she was very interested in signing the pledge but she was also worried she didn’t have the power to make those kinds of decisions.”
View this post on Instagram
YOU have the power! #repost @alexilubomirski I was speaking to one of the biggest models in the world this morning who was intrested in the signing the pledge but worried that she did not have the power. That made me realize that I needed to remind you all that everyone has the power to say no to these things in a very respectful and polite way. Remember that you all have a creative voice and you can choose to use that for the right reasons.. @creatives4change go to link in my bio to download the pledge 💚💚💚
The reality is that caring for animals, people and the planet is far-from diva-like behaviour. It shows compassion, kindness and a readiness to make the world a little bit better.
“All creatives have the power to inspire people,” Lubomirski writes in an Insta post, “so let’s make sure we inspire positively and create a cleaner and more cruelty-free fashion industry! It is totally possible, we all just need to take the step.”
We couldn’t agree more!
If you’d like to learn about the Creatives4Change initiative, please check out THE PLEDGE.