Above Photo: U.S. Department of State [Public domain]
It feels like every single celebrity from Madonna to Jaden Smith and Cristiano Ronaldo has been raising awareness on social media about the wildfires ripping through the Amazon. And now that the world is paying attention, the question is, how do we help?
It looks like Leonardo DiCaprio may have the answer.
The Hollywood star’s new environmental foundation Earth Alliance, started last month with philanthropists Laurene Powell Jobs and Brian Sheth, has created an emergency Amazon Forest Fund and is pledging US $5million (AU $7 million) in aid to the Amazon.
The funds will be distributed to five groups, all working locally to not only combat the wildfires that are sweeping through the region, but also help rebuild and regenerate the area. They include Instituto Associacao Floresta Protegida, Coordination of the Indigenous Organisations of the Brazilian Amazon, Istituto Kabu, Instituto Raoni and Instituto Socioambiental.
Earth Alliance is now hoping for donations from the public too:
View this post on Instagram
#EarthAlliance, launched in July by @LeonardoDiCaprio, Laurene Powell Jobs, and Brian Sheth, has formed an emergency Amazon Forest Fund with a commitment of $5 million dollars to focus critical resources for indigenous communities and other local partners working to protect the life-sustaining biodiversity of the Amazon against the surge of fires currently burning across the region. Join Us. 100 percent of your donation will go to partners who are working on the ground to protect the Amazon. Earth Alliance is committed to helping protect the natural world. We are deeply concerned about the ongoing crisis in the Amazon, which highlights the delicate balance of climate, biodiversity, and the wellbeing of indigenous peoples. To learn more or to donate, please visit ealliance.org/amazonfund (see link in bio). Photos: @chamiltonjames, @danielbeltraphoto 2017
To learn more about Leo’s organisation or donate, visit www.ealliance.org/amazonfund