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Nike Releases Powerful “Don’t Do It” Ad to Combat Racism

Nike releases "Don't Do It" ad to combat racism.

Nike releases “Don’t Do It” ad to combat racism.

They’re usually telling us to Just Do It. But Nike has a different message for America and the world right now:

“For once, Don’t Do It.”

The athletic brand has released a new ad in the wake of the killing of African American man George Floyd, urging viewers to take a stand against racism.

“Don’t turn your back on racism.

Don’t accept innocent lives being taken from us.

Don’t make any more excuses.

Don’t think this doesn’t affect you.

Don’t sit back and be silent.”


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Let’s all be part of the change. ⠀ ⠀ #UntilWeAllWin

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This isn’t the first time Nike has refused to stay silent on the issue of racism and police brutality.

In 2018, the brand released a campaign featuring former NFL player Colin Kaepernick who kneeled during the American national anthem to highlight racial inequality in America.

Nehal is an award-winning news presenter, author of "A Kids Book About Kindness Online" and founder of CelebrityKind. She has dedicated her career to creating connected and healthy spaces in the media. When she's not writing, you'll find Nehal hanging with family, dancing to Beyoncé, interpreting Taylor Swift lyrics or watching old eps of Oprah.

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