In between all the acting, directing, screenwriting and pottery (have you SEEN those vases??) Seth Rogen and Lauren Miller Rogen have dedicated the last decade to supporting families impacted by Alzheimer’s.
In 2012, they started their nonprofit HFC (Hilarity for Charity) after Lauren lost her grandparents to dementia and her late mother Adele was diagnosed with early onset Alzheimer’s. Today the charity marks its 10th anniversary and they have a lot to celebrate.
In those 10 years, the Rogens’ charity has raised close to US$18 million to fund Alzheimer’s research and education programs and provide over 375,000 hours of in-home relief to caregivers.
In a post on Instagram, Lauren marks the milestone reflecting on their very first HFC fundraiser: “We had no idea what we were doing then, or that we’d form an organisation that would raise $18 million over the next 10 years and help thousands of people caring for loved ones with Alzheimer’s. But here we are!”
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The couple hosted a birthday extravaganza for the charity over the weekend and according to Lauren’s post, raised a whopping $875,000 there too.
Seth and Lauren have been instrumental in spreading HFC’s messages through their platforms. What we’ve learned from their work over the years is that Alzheimer’s is not an “old people’s” disease like so many of us think it is. Symptoms can manifest decades earlier and there are easy steps we can all take to support our brain health. Small changes to our daily lives – good nutrition, sleep, laughter, engaging in activities that reduce stress like all that pottery Seth’s been doing – can prevent up to 40% of cases! Check out more tips and resources over at wearehfc.org.
(Feature Image Credit: DFree/Shutterstock)