Kylie Jenner asked her Instagram followers to register to vote – and they listened!
The businesswoman and reality star posted a photo of herself in a bikini for her 196 million fans earlier this week, with the caption,”but are you registered to vote? click the link in my bio…let’s make a plan to vote together.”
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The link she shared directed her followers to Vote.org, a non-profit that provides resources on how to register, find polling booths and vote by mail.
According to the organisation, nearly 2,900 people used the registration tool via Instagram the day before Kylie’s post. And 48,000 people used it on the day of her post.
That’s more than a 1,500% increase of use through the social media site specifically (and approximately an 80% increase overall)
“We welcome any celebrity that uses their platform to encourage their followers to get out and vote,” CEO Andrea Hailey tells CelebrityKind in a statement.
“After Kylie Jenner’s Instagram post, the surge in interactions with Vote.org’s registration verification tool speaks to an energy among young Americans who want to make sure their voices are heard this election.”
The organisation which works to “lower barriers to political engagement” has helped more than 4.5 million people register to vote since it was founded in 2008.