An extra 54,000 people in America are now registered to vote ahead of the midterm elections – and it’s all thanks to Harry Styles!
You see, last month the superstar partnered with HeadCount, a nonprofit voter registration organisation and together, they offered Harry’s fans an incentive – register to vote and you could win the opportunity to attend his annual “Harryween” concert in Los Angeles (which was held this week).
And well, let’s just say the power of Harry Styles worked it’s magic.
According to HeadCount, within the first 24 hours of launching the campaign, 28,760 new voter registrations came through. During the course of the month-long campaign, over 54,300 people registered to vote in total plus the nonprofit recorded more than 188,000 digital actions inspired by Harry including checking registration status.
Yep, it’s the highest music-driven campaign HeadCount has ever seen!
In the past, the organisation has teamed up with other mega stars including Ariana Grande, Beyoncé, Lizzo and more.
(Feature Image Credit: Debby Wong/Shutterstock)