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Gwyneth Paltrow & Kourtney Kardashian Team Up for ‘Goop x Poosh’ Candle Collab

Gwyneth Paltrow and Kourtney Kardashian are teaming up for a rather cheeky collaboration – and reminding us all in the process that women supporting women is a beautiful thing!

The pair’s respective wellness and lifestyle brands, goop and Poosh, have announced they’re launching a ‘This Smells Like My Pooshy’ candle, which is a spin-off of the famous (or shall we say… infamous?) ‘This Smells Like My Vagina’ candle Gwyneth introduced to the world back in 2020.


The candle is gardenia-scented with notes of geranium, green pepper, timur berry, tiare, ylang-ylang absolute, honeysuckle, vetiver and oakmoss and is available in two sizes, costing US $20 and $75. (They’ll be available via the goop.com and poosh.com websites shortly!)

“The goop x Poosh collaboration is not just about a candle – there’s a deeper message: the importance of women supporting women,” a statement from the brands reads (as per People).


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“Paltrow and Kardashian are adamant that female entrepreneurs shouldn’t be pitted against one another and that there is room for everyone at the table.”

Now that is one hell of an important take given the dialogue around the two women and the empires they’ve built – you see, Gwyneth launched goop in 2008 and Kourtney launched Poosh in 2019. The two have been constantly compared and pitted against each other but in a recent Insta Q&A, Gwyneth addressed the issue ever so articulately:

“This idea that women need to be in competition is legacy patriarchy bullshit, there is room for EVERY woman to fulfill her dreams,” she wrote.

“I used to fall prey to this kind of thinking years ago, so I understand where it comes from. Now I get so happy when I see new wellness businesses. There is a place for all of us,” Gwyneth ends her message, adding, “plus @kourtneykardash is a really good person and also #KRAVISFOREVER.”

(Feature Image Credit: lev radin/Shutterstock; Tinseltown/Shutterstock)

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